The 2027 Social Media For Churches Toolkit
More ways to connect with your people
When you’re juggling worship, meetings, pastoral care, and everything else on the calendar, figuring out what to post on social media can become one more thing you don’t have time for. The 2027 Social Media for Churches Toolkit gives small and medium-sized churches practical ideas and a monthly planning rhythm to help you share your faith, invite conversation, and connect with your community.
Designed for pastors, church staff, and volunteers who have a ministry to share and limited time to plan posts.
A repeatable plan for each month, including:
Themes, celebrations, commemorations, and liturgical dates to consider
Common struggles your people may be carrying, so your posts can offer care and connection
Easy content opportunities you can use when you need an idea
A monthly calendar with space to choose one invitation, one story to tell, and one way to engage
Space for your church’s scriptures, sermon themes, and upcoming events
Questions, polls, and “this or that” prompts that invite conversation
Talking-head video scripts and prompts you can make your own
B-roll ideas and captions you can mix and match
A place to track your social media stats
You’ll also find bonus hints and practical help for creating content, including a simple introduction to using B-roll.
Look. Review the month’s themes, dates, and the needs people may be facing.
Add. Write in your church’s scriptures, events, and plans.
Prioritize. Choose one invitation, one story to tell, and one way to engage.
Create. Pick the questions, video prompts, footage ideas, and captions that support those priorities.
Schedule. Put what you can on the calendar ahead of time, and leave space for the moments you can’t plan.
I’m Anne, a pastor for 25 years with over 15 years of experience using social media for ministry. I understand how much happens behind the scenes at a church—and how often social media falls to someone who already has a full plate. I created this toolkit to give you a useful starting point each month, with ideas you can adapt to your church and the people you serve.